If you have ever tried grocery shopping with a dietary restriction (Gluten free, Dairy free, Plat based diet, Vegan diet, Low sodium diet, Low in sugar foods, Fodmap diet), then you know how painful it can be to find products that meet your needs. There are so many hurdles to navigate and the messaging available is often overwhelming, as are the hours required reading product labels! On top of that, when it comes to making more nutritious choices, it can be tricky. With Tinga, it couldn’t be easier. We help you curate nutritionally rich grocery lists, tailored to your dietary requirements, and eliminate the need to read food labels. Tinga enables you to shop smarter when it comes to your family’s dietary lifestyles. You can think of Tinga as your nutritional shopping assistant – here to help you positively change your long-term eating behaviours, master your nutrient values and shop for food with total confidence! #Leanontinga
Our passionate team of experts created Tinga simply to help you make faster and healthier food choices that meet your dietary needs. We’re using our uniquely designed tech to celebrate the power of food and inspire personal well-being. Tinga’s interactive nutrient guide understands your unique conditions and helps you easily swap in healthier food options at your own pace. Our users are our #1 priority – that’s right, you! In fact, our sole purpose is to empower your healthier food choices by reinforcing positive behaviours. We’ve built Tinga to meet you right where you’re at in life – rather than ask you to adapt to Tinga. If you’d like to read our Founder’s story, you can do so right here.
We’re proud of the innovative features we’ve created specifically for Tinga –
and bet you’re going to love them, too.
Tinga remembers your personal dietary selections and saves you scrolling unsuitable foods with easily set parameters across available retailers. We support many different lifestyles like Gluten-Free Diet, Diary-Free Diet, Vegan Diet or Low FODMap Diet, empowering your personal health and planet-friendly choices.
Many modern foods feature an abundance of less healthy fats (e.g. saturated fats), sodium and sugar – even those marketed as healthy options! Lean-on-Tinga’s sliding scale filters, and block unsuitable products so you can focus on what’s best for you and your family (e.g. Looking for “Low Sugar Foods,” reduce sugar limit below 15% per serving).
Tinga has created an online forum for users to connect, share and grow. Whether its sharing amazing product funds or asking others about your current challenges. Our community was built for all diet restricted users, that could benefit from connecting with others who have walked in their shoes. Our aim is to make your journey a lot more enjoyable.
ON the plate 73.3%
OFF the plate 26.7%
ON the plate 45.1%
OFF the plate 54.9%
Tinga rates fresh whole food choices as ‘On The Plate’ and processed foods as ‘Off The Plate’ then uses these to generate a total basket score (found in your grocery list plus your user profile). The goal is simple: achieve a Plate Weighting score that’s more green than red!
Tinga converts nutritional data into our Thumb Rating System, a handy scoring visual for quickly identifying the nutritional value of your food choices and considering healthier options. It’s a fantastic feature for swapping out less nutritious items for more nutrient rich items.
Vegtables & Fruit 59.4%
Whole grains 4.0%
Vegtables & Fruit 28.4%
Whole grains 6.8%
Tinga also delivers plate weighting based on Produce, Wholegrain, Protein or Other. User targets are 50% Produce, 25% Wholegrain, 25% Protein and 0% other. Visualising your shopping list identifies areas of opportunity, improves purchase choices and results in a healthier, happier you!
Here is an explanation on how our nutritional guidance supports your health needs. First, we determine if an item is a fresh whole food or not (Yes = On the Plate, No = Off the Plate). Then we look at the products nutritional value, how many positive nutrients vs negative nutrients, and are the negative nutrients above 14% Daily Value. For the most part, once a product has over 14% DV on one of the negative nutrients, its not going to support your nutritional needs. An exception to this may be fresh fruit, some have high levels of natural sugar that are accompanied with a source of fibre, so they should be consumed in moderation. All fresh whole foods start as green thumbs and can move to yellow or red depending on the negative nutrients impact. Processed packaged foods start with a yellow, this is because its not a fresh whole food, our objective is to help you integrate more fresh whole foods into your diets while at the same time, improving the nutritional value of your packaged foods. We do have varying ratings in the background to help provide swap-ups recommendations, but user facing you will see a green, yellow or red thumb. To avoid confusion, when you see many thumbs of the same colour, just know, they are actually ranked as we guide your purchase decisions. Packaged foods that have little to no nutritional value, get red thumbs and should be limited in guilt-free consumption
$ 8.99 /month
$ 89.00 /Annually
Our team has 80+ Years Combined Industry Experience
CEO & Founder
18+ Years Industry Experience
My passion for Tinga stems from my personal experience of navigating our food system with a dietary constraint. It’s a real struggle to eat healthy – and I know I’m not the only one who feels this way! My same struggle is apparent on a mass consumer scale. It became clear to me that there was an opportunity to do things better, and that resulted in Tinga. I’ve gathered a team of individuals who feel the same as me and together, we are working to change how the food industry approaches healthy eating. My dream for Tinga is to instill enough self-empowerment in our user base that we can drive significant, positive change within our food industry.
Technology, Data & Co-Founder
22+ Years Industry Experience
I believe that everyone should have the ability to easily find great tasting healthy food options that meet their nutritional needs. As someone who bought healthy, nutritious foods before it was a trend, and who suffers from food allergies, Tinga’s cause is near and dear to my heart. I am passionate about making it so that getting customized nutrition is no longer a complicated effort
Dietitian & Co-Founder
11+ Years Industry Experience
The practice of healing through nutrition is my greatest passion. As a REGISTERED DIETITIAN, my life's work involves helping others rediscover the joys of food, feel good about their dietary choices and achieve their best possible health. Healthy eating doesn't have to be complicated, and my philosophy is simple: fuel your body with great food as part of a healthy lifestyle to enjoy a higher quality of life!
Regulatory, Nutrition & Co-Founder
21+ Years Industry Experience
I’m a nutritional scientist with a PhD who has worked in the food industry, for NGOs and in academia. I’m passionate about helping people eat batter and working on projects that help make our food systems more sustainable and inclusive. On a personal note, I am a keen traveller, animal lover and LOVE to food shop – not to mention eat!
Data Analytics & Retail
12+ Years Industry Experience
I've been on a journey to eat healthier without compromising taste or needing additional supplements. The biggest change to my mindset was understanding that each meal is an opportunity to nourish my mind and body. Tinga has equipped me with the necessary fundamentals to achieve my goals and do so in a sustainable manner. I believe Tinga complements my values and supports my vision on how to live a healthier lifestyle.
Rob, our founder, grew up alpine ski racing and had the awesome opportunity to travel the world following this passion. And wherever his skis took him, you can bet that he was sampling the wares of the local bakeries. Yet Rob was unaware that this second, rather carb-heavy passion of his would come back to bite him.
In his mid-20s, Rob began an 8-year health struggle, experiencing worsening discomfort and pain each day until being diagnosed with an intolerance to gluten. Having never known this was a thing, Rob was crushed to discover 90% of everything he ate – including his beloved pastries – was affected.
Rob’s path to gluten-free culinary paradise was far from smooth, and his grocery bills increased significantly – but he eventually found his new way. Then, after Rob and his wife Kylie, had their daughter (our app shares her nickname!), they experienced a new wave of diet eliminations as Kylie was affected by a rare vasculitis disease called Bachets, brought on after childbirth.
What followed was years of food elimination as Rob and his family tried to stick to certain diets confirmed by the careful reading of product packaging when food shopping. And after searching for an easier approach, Rob decided to create his own.
In Tinga, Rob and his team created an easier way to support shopping for individuals and families with special dietary needs. And his family will be the first to say it really works!
“Our bodies go through changes every number of years, changes that require supporting shifts and
realignments in our diet and lifestyle. Tinga is a recognition of those pivotal moments in life
when our bodies undergo a significant change that affects how we eat.”
“We used to call our daughter ‘Tinga’ after ‘Tinga Tales’, a cartoon that she loved. She
represents to us that pivotal moment in which you must change something about your way of being
for the sake of your health. Whether it’s having a child, a health-scare or reaching a milestone
age, Tinga is a solution to making that transition easier for all.”
- Rob & Kylie